AI has been a buzzword in marketing for over a decade, but it used to be reserved for the largest companies with the biggest budgets.
But thanks to innovation and competition over the last few years, there are plenty of AI tools for marketing teams of all sizes.
If you’re looking to take advantage of the power of AI to get more out of your marketing budgets and team members, look no further. This list covers the ten best marketing AI tools in 2024.
What are AI marketing tools?
AI marketing tools are software tools and platforms that leverage some form of artificial intelligence to complete marketing-related tasks.
For example, an algorithm can help you quickly identify key insights from your marketing analytics rather than sifting through the data manually.
The many applications of generative AI in marketing
In a 2023 survey, 1,000+ professional marketers singled out market and performance analytics, segmentation, campaign creation, and personalization as top use cases.
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These marketers have been working with AI for years — like the ad targeting algorithms on Google and Facebook. So they understand the breadth of application.
There are almost no areas of marketing where some form of AI couldn’t help boost productivity in some way.
How AI marketing tools help companies boost productivity
82% of marketing professionals believe AI will help boost the productivity of marketing teams.
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It makes sense. In the marketing team of the future, you no longer have underpaid interns doing data entry and menial tasks — AI can handle that. But is that the only way AI will positively impact your marketing team?
The majority of surveyed marketers also agreed that AI will improve learning and development, marketing ROI, and innovation. Many (43%) also felt it would improve the work quality.
We’re not discussing some sci-fi future where AI handles everything from start to finish. Instead, it can be an assistant in various roles — from copywriting ideation to proofreading, report creation, and design.
Key considerations for choosing an AI marketing tool
Thanks to the increase in public interest and investment dollars ($34 billion invested in AI startups in quarters 1-3 in 2023), there are plenty of options on the market. However, not every tool is right for every team because they have many use cases.
To help you make an educated and helpful choice, you need to consider these three factors:
- Your priority marketing channels
- The most time-consuming tasks of you and your marketing team members
- Your existing MarTech stack and crucial integrations
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What marketing channels are you most invested in?
Where do you spend the biggest part of your marketing budget? If you have a large social media marketing team and spend little on ads, tools focused on organic social media make sense. But you need to go even deeper than that.
Which social media platform are you most successful or most invested in? Different tools specialize on different platforms, and this should impact your decision.
You should naturally consider different tools if you’re more focused on bottom-of-funnel PPC campaigns.
What tasks do your marketing team members spend the most time on?
Within the channels you’ve chosen to focus on, what tasks do you spend the most time on?
If you use a project management platform and do time tracking, you can look at the analytics. If not, creating a process map with the actual team members is a good place to start. Remember, you’re not just trying to optimize how you work. You want to increase the efficiency and output of everyone on the team.
Once you have figured out these tasks, you may find that there are very specific AI tools designed to help you with them. For example, there are AI tools for making small adjustments to PPC campaigns, creating specialized reports, or designing new creative.
Integrations and your existing MarTech stack
Finally, you need to consider the scope of what you’re trying to automate. If that includes analytics or personalization, you need to consider your existing MarTech stack and how these tools integrate.
The last thing you want is to invest months and thousands of dollars to figure out an API-based solution.
To help you choose useful software, we’ve handpicked and categorized different AI marketing tools by use case.
Best AI marketing tools for boosting productivity
These AI-powered tools can help you improve your team's productivity without hiring more people.
Motion — AI-powered scheduling helps your team get more done
Motion is an AI-powered productivity platform perfect for marketing teams wanting to improve their output.
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Key features
- AI-powered task scheduling based on task priorities, deadlines, dependencies, assignments, and more.
- Automated meeting/call booking
Suitable for
Marketing teams of any size that want to spend less time on marketing project management and more time on creative marketing work.
Integrations
Integrates natively with Google Calendar, Outlook, and Zoom. Thousands of other integrations are available through Zapier.
Pricing
The all-features-included team plan starts at $12 per user per month.
Zapier — Create automations that span your marketing stack
Zapier is a platform that is the glue in many modern marketing tech stacks. Essentially, it is an “integration as a service” platform. It also includes algorithms to create complex automated workflows across multiple platforms.
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Key features
- Automatic workflows across multiple platforms that don’t feature native integrations
- Powerful automation rules
Suitable for
Marketing teams that rely on a wide range of SaaS tools and platforms to plan, create, and execute marketing campaigns.
Integrations
Has 6,000+ integrations, or “app connections,” as Zapier calls them.
Pricing
Free version available with access to single-step workflows. Paid plans with advanced workflows start at $20 monthly (billed annually).
Best AI marketing tools for content marketing
Content marketing includes a lot of unique considerations, like SEO research and the scale of content production. These AI-powered tools can help you drastically increase the output of your content team.
Jasper — AI for content creation
Jasper is essentially an AI writing assistant that can do everything from content ideation to outlining to actually writing rough drafts of the content you want.
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The AI isn’t perfect, so your team will still have to edit and rewrite, but it can be an effective way to create certain types of content at scale.
Key features
- AI-based content ideation
- AI-powered content creation to implement your content strategy at scale
- Natural language processing (NLP) through ChatGPT 3.5 makes it easy to write commands
Suitable for
Larger content marketing teams in competitive industries where volume and topical authority are key for search engine rankings.
Integrations
Integrates with Surfer SEO and other tools needed in the content creation process.
Pricing
The team plan starts at $99 monthly (billed annually) with up to three users.
Surfer SEO — AI-powered search engine optimization
The second aspect of effective marketing content is search engine optimization (SEO). Surfer SEO uses algorithms to determine what topics to write about and what type of content — long-form or short-form — is suitable for different search keywords. It makes it easy to create content that ranks with the help of AI.
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Key features
- AI-powered content analysis to figure out which topics to prioritize and keywords to include
- Competitive intelligence
- Smart keyword research
Suitable for
Marketing teams that invest hundreds of working hours into content marketing and would like to improve their search results.
Integrations
Surfer SEO integrates with Jasper, Contentful, WordPress, and more.
Pricing
The essential AI plan starts at $119 monthly (billed annually) and includes two user seats.
Grammarly — AI-powered writing assistant
Grammarly — as you probably know, thanks to all its ads and word of mouth — is an AI-powered proofreading and editing tool. Instead of dealing with SEO, Grammarly helps you improve the flow, readability, and, of course, grammatical correctness of your content. It recently expanded its toolbox with generative AI to add content creation tools.
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Key features
- AI-powered content improvement suggestions for flow, grammar, and professionality
- AI-powered content creation
Suitable for
Marketing teams focusing on content, copywriting, and SEO.
Integrations
Grammarly integrates with Google Chrome, Edge, Slack, Apple Mail, and more.
Pricing
Grammarly offers a limited free plan — without access to many of its AI-powered valuable insights. With access to all features, the business plan starts at $15/user per month.
Best AI marketing tools for improving your PPC campaigns
The tools in this category will help you make real-time adjustments to your PPC campaigns to improve conversion rates and ROI.
Optmyzr — AI-powered PPC optimization in real time
Optmyzr is an AI-powered PPC management platform that makes minor adjustments automatically to improve the results of your campaigns.
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Key features
- AI-powered PPC campaign optimization suggestions
- Complex rule-based automations for campaign adjustments
Suitable for
A good choice for marketing teams with significant budgets on channels like Google Ads and Bing Ads.
Integrations
Integrates natively with Google Ads, Bing Ads, and Slack.
Pricing
Pricing starts at $208 per month (billed annually).
Yellow.ai — Multi-channel AI chatbot
Yellow.ai is an AI chatbot with powerful conversational marketing features for engaging potential customers.
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Key features
- AI-powered multi-channel conversations that boost customer engagement
- Create tailored customer experiences to boost satisfaction
Suitable for
Marketing teams with a large number of leads from a variety of sources and channels where better conversion rates would make a huge difference.
Integrations
Integrates with SalesForce, Zendesk, ServiceNow, and other CRMs and communication platforms.
Pricing
There’s a limited free plan; paid plans have custom pricing available upon request.
WhatConverts — AI-powered revenue attribution
WhatConverts is a revenue attribution platform that uses AI algorithms to figure out which campaigns and channels your customers come from.
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Key features
- AI-powered lead tracking that attributes leads and revenue to channels and campaigns
- Call tracking
Suitable for
B2B companies that want a more reliable way to attribute leads and revenue to various marketing efforts.
Integrations
WhatConverts integrates with Google Ads, Facebook Ads, Pipedrive, and various other CRMs and platforms.
Pricing
Pricing starts at $30 monthly for call-only tracking and $60 monthly for other channels and lead management features.
Best AI tools for personalization
AI is also the most effective way to personalize your campaigns across channels, and that’s what these tools can help with.
Insider — Omnichannel personalization at scale
Insider is an individualized customer experience (CX) platform that personalizes content across channels.
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Key features
- Customer data platform (CDP) that unifies data across all channels
- Personalized interactions on social, email, website, and other channels
Suitable for
A good alternative for larger companies with a significant customer base across all channels.
Integrations
Integrations include Google Ads, Facebook Ads, TikTok Ads, Adobe Campaign, and 100+ other platforms.
Pricing
No standardized plans are available; custom pricing is available upon request.
ActiveCampaign — Smart marketing automation and CRM
ActiveCampaign is a CRM and marketing automation platform that’s more accessible to smaller companies. Its built-in email marketing tools make it a good two-in-one deal for many marketing teams.
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Key features
- Multi-channel personalization through email marketing campaigns, website, and more
- Detailed multi-channel analytics with actionable insights
Suitable for
A good fit for smaller marketing teams that don’t have the budgets for more expensive personalization or CX platforms.
Integrations
Integrates with Shopify, Facebook, LinkedIn, Buffer, and 930+ other apps and platforms.
Pricing
The Plus plan includes website personalization and costs $49 monthly for up to three users. Your number of contacts and the frequency of email campaigns will affect the plan's base price.
Experience first-hand how AI can help your team get more done
Artificial intelligence can be a powerful tool for marketing teams when it’s handled in the right way.
Some tools can help you optimize and write social media posts, deliver real-time insights, and drive higher ROI from your campaigns. Other tools can help you implement complex customer segmentation across the customer journey.
Often, the biggest issue isn’t with the technical side of marketing. Instead, your team members are overwhelmed and don’t have the time or mind space to do high-quality creative work.
Motion uses AI to optimize planning, scheduling, and your marketing team’s calendars. It minimizes unnecessary meetings and Slack threads about what to focus on. It helps everyone get valuable tasks done instead of talking about them.
If you want to boost your entire team’s productivity by 20%, sign up for our free trial today.
